As of Oct. 9, the S&P 500 was up 14% in 2026, and if the trend holds it would be the fourth straight year of double-digit gains, extending a bull market that began in October 2022. The article argues the biggest mistake investors make in a bear market is selling their whole portfolio after steep losses, because that requires correctly timing a later rebound. Citing Stifel Financial, it says the average bear market since 1932 has lasted about 1.5 years, versus 4.9 years for the average bull market. It advises knowing exactly what you own and keeping a cash buffer to buy during downturns, since no one knows when the next bear market will start.
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