Morningstar has launched Morningstar Direct AI, a browser-based upgrade to its flagship platform with three task-specific AI agents for product development, distribution support and manager research, built on its proprietary data, analytics and ratings. It is also making its investment intelligence available through Claude, Microsoft Copilot and ChatGPT, extending its research into investment professionals' daily workflows. The article says the short-term impact on adoption and on sentiment around insider share sales is not yet clear, and client uptake remains the key risk. The Simply Wall St narrative projects $3.0 billion revenue and $534.0 million earnings by 2029, yielding a $236.67 fair value, about 16% above the current price, while five community members see fair values between US$162.54 and US$329.06.
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