According to Nikkei Asia, as reported by Reuters on October 9, Apple told some suppliers to reduce production of components for the iPhone 18 Pro and iPhone 18 Pro Max, cutting October orders by at least 15%. Weaker demand from late August through October may partly reflect a change in Apple's launch schedule, while rising memory-chip costs driven by AI data centers led it to raise iPad and MacBook prices in June. Supporting the case are more than 2.5 billion active devices and a record $30.7 billion in services revenue for the fiscal third quarter ended June 27, 2026, up 12% year on year. However, the iPhone 18 Pro ($1,199) and Pro Max ($1,299) are each $100 more than their predecessors, which could lead buyers to delay upgrades or choose cheaper options.
Summary written by Upside AI from the original article. Read the source for full details.
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Related tickers and likely impact
AAPL
▼ Likely negativeApple Inc.
Relevance: high
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $4.9T |
| Close on 10/09/2026 | 336.64 |
| Change that session | -1.11% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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