Cybertruck Deliveries Look Dismal Again, After Truck Called 'Biggest Flop In Automotive History'

Bloomberg compared Tesla's Cybertruck with Ford's Edsel, after several outlets labeled the truck the 'biggest flop in automotive history.' Tesla lists the Cybertruck under 'Other Models' with the Model S and X, so its sales only became visible in Q3 2026, when the category delivered 8,295 vehicles, down 48% from 15,933 a year earlier. Electrek estimates Tesla delivered 7,000 to 8,000 Cybertrucks in the quarter, a pace of about 30,000 a year and roughly 13% of Tesla's 250,000-unit target. Q3 was better than earlier quarters thanks to a cheaper dual-motor trim, gas averaging $4.35 per gallon in early October, and a backlog of orders; Tesla raised prices by $5,000 in August, putting the dual-motor at $74,990. Garrett Nelson of CFRA Research said the truck will more likely 'fade away' than be discontinued outright.

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Original headline: Cybertruck Deliveries Look Dismal Again, After Truck Called “Biggest Flop In Automotive History”

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