Netflix is reshuffling its content leadership, with former Disney executive Peter Rice replacing 10-year veteran Bela Bajaria as chief content officer overseeing global content. The move comes days after the streamer laid off roughly 1,000 employees, or 6% of its workforce, amid stagnating viewership. Netflix reported viewership rose just 2% in the first half of the year, and Nielsen data showed YouTube at 14.2% of TV viewing versus Netflix's 7.8%. Rice previously served as chairman of Walt Disney Television and oversaw the production of more than 300 shows. BMO analyst Brian Pitz wrote that Bajaria's departure likely signals engagement remained soft in the third quarter, and Netflix is set to report fiscal third-quarter earnings on Tuesday.
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