Mark Gurman reports that Apple's upcoming New York event is expected to introduce a new smart home hub, a new HomePod Mini and an Apple TV update, all tied to the new Siri AI as part of a reboot of its smart home strategy. The iPhone Duo is set to open for pre-orders and go on sale a week later, while a touchscreen MacBook Pro, M6 versions of the low-end MacBook Pro and iMac, and a revamped iPad Mini are due at the end of this month. The event does not fit John Turnus's reported plan for less fixed event schedules; the bigger shift is making Apple leaner in hardware engineering through small layoffs targeting project managers and middle managers. Gurman says the iPhone Duo's sales and reception are the key product to watch this fall.
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $4.9T |
| Close on 10/09/2026 | 336.64 |
| Change that session | -1.11% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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