Tesla Faces New Luxury EV Rival in France as Lucid Plans 16 Locations

Lucid Group plans to open its first three retail and service locations in France in the first quarter of 2027, with more than 16 partner locations targeted by the end of that year, working with Emil Frey France. Customers will be able to experience and order the Air sedan and Gravity SUV, with priority reservations already open on Lucid's French website and orders expected to open in the first quarter of 2027. France is an attractive market, as electric vehicles made up 42% of new car registrations in September according to Reuters, but Tesla already has a broad network of stores and service centers there. Lucid's current challenge is more immediate: it delivered 3,806 vehicles in the third quarter of 2026, below the 4,687 average analyst estimate, and production fell to 2,954 as it cut costs. The bigger test is turning its products and new retail presence into sustained sales.

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