Apple (AAPL) shareholders are worried the iPhone 18 Pro is selling below expectations after Nikkei Asia reported on October 9 that Apple asked some suppliers to cut component production. UBS data showed average delivery waits shortened by about six days over a week, while CNBC saw buyers queuing in India with stronger demand than for the iPhone 17. The iPhone is Apple's largest segment, generating $209.6 billion in fiscal 2025, or half of revenue; erasing the 22% June-quarter growth would cut that quarter's iPhone revenue from $54.3 billion to about $44.5 billion. Apple trades at 38.8 times earnings versus 21.9 for the S&P 500, and since Apple has not reported sales for the phone yet, the September-quarter report will be the first concrete check.
Summary written by Upside AI from the original article. Read the source for full details.
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Related tickers and likely impact
AAPL
▼ Likely negativeApple Inc.
Relevance: high
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $4.9T |
| Close on 10/12/2026 | 340.97 |
| Change that session | +1.29% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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