News about advertising

Meta Platforms (META) reports third-quarter 2026 results on Oct. 21, with revenue guidance of $61 billion to $64 billion. The Zacks consensus is $63.24 billion in revenue, up 23.42% year over year, and $6.54 per share in earnings, down 9.79% from the year-ago quarter. Meta beat the consensus in three of the last four quarters, with an average surprise of 3.46%. Advertising driven by AI is expected to support revenue, with Advantage+ passing a $75 billion annual revenue run rate, while rising AI infrastructure and depreciation costs could weigh on margins. META shares are up 7.5% year to date, trailing the sector's 15.8% gain, and trade at 6.1X forward 12-month price/sales.