According to reports on October 11, 2026, Amazon is in talks to pay around $7 billion for Decart, a startup with about 100 employees and no disclosed revenue. No deal has been announced, and both companies declined to comment. The article argues the price only makes sense if Decart’s optimization software, which runs AI models faster and cheaper on Nvidia GPUs, Google TPUs and Amazon’s Trainium chips, is valued as a way to move developers off Nvidia’s software, rather than for its video models. Anthropic reportedly considered a deal at about $6 billion in August but walked away after due diligence in September. Amazon shares closed at $259.53 on October 12, down 1.11%.
Summary written by Upside AI from the original article. Read the source for full details.
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Related tickers and likely impact
AMZN
• NeutralAmazon
Relevance: medium
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.8T |
| Close on 10/12/2026 | 259.53 |
| Change that session | -1.11% |
NVDA
• NeutralNvidia
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Semiconductors |
| Market cap | $5.5T |
| Close on 10/12/2026 | 226.32 |
| Change that session | -1.29% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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