The new Apple TV 4K costs $299, a steep jump from the 2022 model that started at $129, and some longtime owners are sticking with their current boxes. Apple blamed the AI boom, saying data centers are buying so much memory and storage that chip prices have spiked and it couldn't keep absorbing the cost. The new model adds Siri AI, a beta assistant running on Apple Intelligence that can answer questions about on-screen content, and three built-in microphones for hands-free voice control. Siri AI will come to the 2021 and 2022 models via the tvOS 27.2 update but not to the 2017 model or Apple TV HD. Surround sound requires four HomePod mini 2 or second-generation HomePod speakers, with matching front and back models.
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.0T |
| Close on 10/14/2026 | 342.96 |
| Change that session | +0.50% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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