Meta Platforms has an average brokerage recommendation (ABR) of 1.29 on a scale from 1 (Strong Buy) to 5 (Strong Sell), based on 56 brokerage firms. Of these, 47 are Strong Buy and two are Buy, accounting for 83.9% and 3.6% of recommendations respectively. The article argues that brokerage recommendations often carry a positive bias due to firms' interests, with five Strong Buy ratings assigned for every Strong Sell, so they rarely indicate where prices are heading. It suggests using ABR to validate other research or indicators such as the Zacks Rank, a 1-to-5 quantitative ranking driven by earnings estimate revisions. The article notes that ABR is based only on brokerage recommendations and is shown with decimals, while Zacks Rank is a different measure displayed in whole numbers.
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