Trade Desk (TTD) shares have fallen 74.1% over the past year, versus a 17.9% gain for the S&P 500, and traded at $13.13 on October 15. The stock rallied three times from the $11.61-$12.57 zone in 2018 to a high of $27.86 in July 2019. In 2026 it returned to this level twice, on August 10 and September 22, each time falling about 5% before rising about 20%. Growth has slowed sharply: revenue rose 3% in the June quarter versus 18.7% a year earlier, and the operating margin fell to 14.2% from 16.8%. Management guided next-quarter revenue to at least $650 million, compared with $739 million a year earlier, assuming no meaningful improvement in the environment. Cited levels are resistance at $19.56 and a next support 9.2% below the current price, with earnings expected around November 5, 2026.
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- Trade Desk Is Now Down 67% This Year: Is TTD Stock Dead Money or Due for a Bounce?
Trade Desk shares have fallen 67% year to date to around $12.43, a market value of $5.34 billion, after Q2 2026 revenue of $715.06 million came in below expectations and Q3 revenue guidance of at least $650 million fell well short. Management blamed pressure from consumer packaged goods and automotive advertisers, execution problems and a shift to lower-cost fixed-price media, and analysts cut their 2026 EPS consensus to $1.158 from $1.8428 sixty days earlier. Rival AppLovin is down 60% year to date, while Magnite is up 44%, and CFO Nate Olmstead said visibility was “somewhat more limited than it has been in recent history.” Bulls point to a trailing P/E of 14.87x, customer retention above 95% and $269 million left on the buyback authorization, while skeptics expect several quarters to fix pricing and execution, with 2027 consensus EPS of $1.0019.
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The Trade Desk (TTD) held about $1.49 billion in cash, cash equivalents and short-term investments as of June 30, 2026, plus roughly $745 million available under its revolving credit facility. In the second quarter it generated $154 million in operating cash flow and $136 million in free cash flow, and operating cash flow for the first six months reached $545.4 million versus $456.4 million a year earlier. The company continues to invest in its Kokai platform, including the Kokai Zuma release with agentic AI features, and in healthcare integrations with Veeva Crossix and IQVIA Digital. Revenue, however, rose only 3% year over year to $715.1 million in the second quarter, pressured by CPG and automotive, which together generate about 25% of its business. Third-quarter guidance of at least $650 million assumes no meaningful improvement in the macro backdrop.
- Prediction: Here's Where The Trade Desk Stock Will Be in 2029
The Trade Desk (TTD) shares trade near $12, down about 91% from their December 2024 record close of $139.51 and about 68% since the end of 2025. Q2 2026 revenue rose just 3% to $715 million while net income fell about 29%, and management guided to Q3 revenue of at least $650 million, a decline of about 12% year over year. Buybacks cut the diluted share count from about 507 million in late 2024 to 470 million by Q2 2026, and the company holds about $1.5 billion in cash and short-term investments with no debt. The author estimates the stock could reach about $16 by end-2029, a gain of about 9% a year, but this depends on a return to revenue growth that management has not forecast; if revenue settles near $2.8 billion with a 10% net margin, the stock could be worth about $7. The author says he still would not buy the shares until management's revenue forecast turns up again.
- What Changed For Trade Desk Stock, And What Did Not?
Trade Desk shares fell 76.3% in the year to October 13, 2026, while the S&P 500 returned about 18%. Revenue growth slowed from 17.7% in Q3 2025 to 3.0% in Q2 2026, and management cited economic conditions for big brands and admitted the company had not executed as well as it could have. Consumer goods makers and carmakers, which generate around 25% of business, faced cyclical pressure, although advertisers outside the top 500 grew over 50% year to date. Management guided Q3 2026 revenue to at least $650 million, about 12% below a year earlier, and adjusted EBITDA to about $160 million, versus $241 million in Q2. Trailing revenue still rose to $3.0 billion from $2.7 billion, with net cash of $1.1 billion, though net margin fell to 13.6% from 15.6%.
- Trade Desk (TTD) Faces A UBS Price Target Cut, Is It 58% Below Fair Value?
UBS has trimmed its price target for Trade Desk (TTD), citing weaker advertiser budget allocation and tougher competition from Amazon for digital ad spending. The share price has rebounded over the past 1 day and 7 days but is still down 15.1% over 30 days and 37.2% over 90 days. The stock's 1-year total shareholder return has declined 76%, pointing to fading momentum as investors reassess growth prospects and risk after the latest guidance and price target cut.
- Unity Software Sinks 10% Despite Wedbush Target Hike on Vector Ad Platform; AppLovin Falls 3%, Trade Desk Slips
Unity Software shares fell 10% to $42.13 in the afternoon session, even though Wedbush raised its price target and described the Vector ad platform as gaining traction. AppLovin dropped 3% to $263.65 and The Trade Desk slipped 2% to $11.94, while the Fidelity MSCI Communication Services Index ETF fell 2% and the SPDR S&P 500 ETF fell 1%. Unity's Q2 2026 revenue rose 23.9% year over year to $546.47 million and adjusted EPS of $0.28 beat estimates, with the Grow Solutions segment that houses Vector up 35% to $389 million. Management guided Q3 2026 strategic revenue to $540 million to $550 million and targets GAAP profitability as soon as that quarter. The article attributes the sell-off mainly to worries about cyclical ad spending rather than execution, while AppLovin is down 61% year to date.
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