Kelly Schultz, 74, bought a small farm in Clarence, New York, in 1993 despite having no farming experience, and many people laughed at his plan to start a pumpkin farm. The Great Pumpkin Farm is open just 7 weeks a year yet drew over 100,000 visitors and brought in $2 million in revenue in 2025, with weekend tickets at $20. Its annual World Pumpkin Weigh-Off, launched in 1996 with a $50,000 prize for a pumpkin weighing 1,000 pounds or more, put the farm on the map, and this year's heaviest pumpkin weighed 1,908.5 pounds. The farm buys most of its roughly 25,000 pumpkins from nearby farms and employs over 100 seasonal workers, while rising fuel costs add to expenses. Schultz says he avoids raising admission prices, so he expects the business to 'make a little bit less.'
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