Ring founder Jamie Siminoff says he is not worried about Apple's smart home push and will keep focusing on innovation at Ring, where he now works as an employee of Amazon. Ring has just launched its first smart lock, featuring a power dial that recharges the lock by hand if the battery dies, and four unlock methods: fingerprint, keypad, the Ring app or Alexa, with availability expected in early 2027. Apple is widely expected to unveil a smart home display hub, possibly including a video doorbell, smart lock and thermostat developed with LG Electronics, in a direct challenge to Ring and Google's Nest. Ring began as Doorbot in Siminoff's garage; he pitched it on Shark Tank in 2013 seeking $700,000 for 10% and got no deal, and Amazon later bought the business in 2018 for $1.15 billion. Siminoff left Amazon in 2023 and returned in early 2025 to lead its security products, with a mandate to use AI and run a more efficient business.
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