Salesforce and Adobe both expect AI to speed up subscription software growth, but they charge differently: Salesforce premium editions cost 60% to 80% more than lower tiers, while Adobe has held off on price rises to win users. Salesforce reports revenue under contract for the next twelve months up 14%, and its AI agent product Agentforce has reached $1.5 billion in annual recurring revenue; Adobe counts more than 1 billion monthly users, up over 20%, and its AI-first products have passed $650 million in annual recurring revenue. Adobe trades at 13.6 times trailing earnings versus 20.9 times for Salesforce, with a 35.7% operating margin against 21.5%, and grows slightly faster (12.0% versus 11.2%). Salesforce is executing a $25 billion share buyback and plans to hire 1,200 account executives, while its total debt equals 20.6% of market value, compared with 6.8% for Adobe.
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