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- Can Ad-Supported Streaming Momentum Boost Netflix's Q3 Results?
Netflix is scheduled to report third-quarter 2026 results on Oct. 20, with guidance for revenue of $12.86 billion (about 12% growth) and adjusted EPS of 82 cents. Advertising is expected to be the key growth driver, as the company targets roughly $3 billion in 2026 ad revenue, about double the 2025 level. Operating margin is projected at 33.2%, up from 28.2% a year earlier. However, live programming accounts for about 5% of content spend but only about 1% of view hours, and first-half view hours grew just 2%. The full-year outlook calls for revenue of $51–$51.4 billion and a 31.5% operating margin, though currency volatility and content timing remain risks.
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