Marklo announced $5 million in seed funding led by Forerunner, with Freestyle Capital participating, and opened its public beta as brands prepare for the holiday selling season. The platform is built for Shopify brands: it analyzes sales, inventory, existing campaigns and market trends to identify the next revenue opportunity, then builds calendars, content and campaigns for marketers to review and approve. It connects tools such as Shopify, Klaviyo, Meta, Google and Slack, and delivers proposed campaigns and reports weekly. Early users include Away and Latico Leathers, and Latico planned a full month of marketing in one day, a process that previously took most of a week. Founder and CEO Jessica Herrin previously built Stella & Dot into a social selling company that sold more than $2 billion in products.
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