The article names three dividend payers with long records: WD-40 (paid dividends for 40 years), Energizer (quarterly dividend held at $0.30 since 2019, yield near 5.9%), and Haleon (interim dividend raised 9% this year). WD-40 is cited for its entrenched single product, low leverage (debt-to-EBITDA below 1), and roughly $80 million in annual free cash flow against a payout ratio in the mid-60% range. Energizer's reported payout tops 100%, but about $105 million of free cash flow in the first nine months of fiscal 2026 covered dividends while it repaid over $100 million of debt. Haleon keeps its payout ratio at 30% to 50%, generated about £769 million (roughly $1.02 billion) of free cash flow in the first half of 2026, and carries net debt near 2.5 times adjusted EBITDA, which it calls sustainable. The author argues these companies sell products people buy in any economy.
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