Sizing up Meta’s push into the crowded world of enterprise AI

Meta is expanding into enterprise AI by hiring former MongoDB CEO Chirantan “CJ” Desai to build a new platform and launching Muse for Small Business, which integrates its agent with tools like Box, Figma, and Shopify. Business leaders say Muse's computer-use capabilities exceed those of rival agents and could suit small and medium-sized businesses, but they worry about security and Meta gathering more data. A Forrester analyst notes many businesses already run ad operations through Meta, while an agency questions whether Meta is “grading its own work.” Arkose Labs calls Muse the best enterprise agent it has used but is still reviewing it, since as a cloud service its data goes to Meta's data centers, which is hard for regulated firms to accept. Tinuiti finds the agent useful for small advertisers but less sophisticated than enterprise needs.

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