Samsung is reportedly preparing to exit its home appliances business in China, the latest step in a multi-year retreat that began with closing its smartphone production in 2019, followed by TVs and PCs. The article attributes this to domestic Chinese brands such as Haier, TCL, Hisense and Xiaomi offering products that are cheaper and higher quality, backed by vertically integrated supply chains and fast product cycles. It argues that European and Korean brands will have to accept thinner margins or retreat to the premium segment. The article also predicts the mass market will be dominated by low-cost Chinese devices, which would benefit consumers worldwide.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: Thế giới thì coi Samsung là "bá chủ" nhưng với người Trung Quốc, thương hiệu này "chẳng có chút tiếng tăm gì": Tại sao?
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