News about John Ternus

Apple has sent invitations to media and analysts for a product launch event on October 28 in Los Angeles, with the tagline “Pro and tell” suggesting a focus on high-end Pro devices powered by its homegrown chips. Melius Research analyst Ben Reitzes expects new Macs this fall, including a touchscreen notebook, and sees the launch cadence as a meaningful shift from two events a year under CEO John Ternus, who succeeded Tim Cook last month. It will be the third launch under Ternus, after the iPhone event (including the foldable Duo) and a New York event on smart home hubs. Macs made up about 10% of revenue last quarter, and Apple shares are up 26% this year, outperforming the S&P 500.

Apple has invited press to an event titled “Pro and Tell” in Los Angeles on 28 October, announced by marketing chief Greg Joswiak on X. The headline launch is expected to be a new MacBook Pro with the company's first touchscreen, which is rumoured to be lighter, use M5 Pro and Max chips, and feature an OLED display with the Dynamic Island, at a higher price than current models. Apple may also introduce a new iPad Mini, an updated iMac and a refresh of the entry-level 14-inch MacBook Pro. It would be Apple's third launch in two months, following the early-September iPhone event and last week's Welcome Home event, and comes as CEO John Ternus reportedly pushes for faster new product launches.