Apple opened pre-orders for the iPhone Duo, its first foldable, ahead of its October 23 release, with prices from $1,999 to $3,199 depending on storage, making it the most expensive Apple model since the first iPhone in 2007. The base price of Apple's iPhones has risen from $199 in 2008 to $799 for the iPhone 17, while the iPhone 18 Pro Max starts at $1,299 and can reach $2,399 with 2TB of storage. The article attributes the trend to carriers ending subsidies and a global memory chip shortage driven by demand from AI data centers. Apple raised Mac and iPad prices in June because of the shortage, and former CEO Tim Cook called it a '100-year flood' in memory pricing, warning that constraints may not go away soon.
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- Apple iPhone prices quadrupled since 2008 . Here why
Apple's first foldable, the iPhone Duo, opens pre-orders today ahead of its Oct. 23 release, with prices from $1,999 to $3,199 depending on storage. It is Apple's most expensive iPhone since the first models launched in 2007. Base-model prices have quadrupled from $199 for the 2008 iPhone 3G to $799 for the iPhone 17, and Apple raised prices on new and older iPhones by $100 as AI-related inflation pushed up supply costs. The article links the rise to a global memory chip shortage driven by AI data center demand, which also led Apple to raise Mac and iPad prices in June. Former CEO Tim Cook warned that these supply constraints will likely not go away any time soon.
- Apple iPhone prices quadrupled since 2008 . Here why
Apple's first foldable, the iPhone Duo, opens pre-orders today ahead of its October 23 release, priced from $1,999 to $3,199 depending on storage. It is Apple's most expensive iPhone since the line debuted in 2007. The base iPhone price has quadrupled from $199 in 2008 to $799 for the iPhone 17, while the cheapest current model, the iPhone 17e, costs $699. Apple has raised prices by $100 on new and older iPhones as AI-related inflation pushed up supply costs, and in June it raised Mac and iPad prices because of memory chip shortages. Former CEO Tim Cook called the memory pricing a “100-year flood” and warned that supply constraints will likely persist.
- Apple iPhone Prices Have Quadrupled Since 2008. Here's Why
Apple's first foldable, the iPhone Duo, opens pre-orders today ahead of its October 23 release, with prices from $1,999 to $3,199 depending on storage, making it Apple's most expensive iPhone since the line launched. The base price of new iPhones has quadrupled from $199 in 2008 to $799 with the iPhone 17, while the cheapest current model, the iPhone 17e, starts at $699. The biggest single jump came in 2016 with the iPhone 7 at $649, and Pro Max models now go up to $2,399 with 2TB of storage. The article attributes the increase partly to the end of carrier subsidies and to a global memory chip shortage driven by AI data center demand, which also pushed up Mac and iPad prices in June. Former CEO Tim Cook reportedly called the memory pricing situation a '100-year flood' and warned that supply constraints will likely persist.
- Apple iPhone prices quadrupled since 2008 . Here why
Apple's first foldable, the iPhone Duo, will soon be released, with prices from $1,999 to $3,199 depending on storage, making it the company's most expensive iPhone yet. The starting price of base-model iPhones has quadrupled from $199 in 2008 to $799 with the iPhone 17, and Apple has also raised prices on new and older models by $100. Carriers have also stopped subsidizing phone costs, while premium Pro models and larger storage tiers have pushed the price ceiling higher. The article attributes much of the increase to a global memory chip shortage driven by demand for AI data centers, which has raised costs across Apple products.
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Tim Cook led Apple from August 2011, and over those 15 years annual revenue rose from $108 billion in fiscal 2011 to $416 billion in fiscal 2025. iPhone sales also climbed from roughly $47 billion to nearly $210 billion, while the services business generated $30.74 billion in fiscal third quarter 2026 with a gross margin above 75%. Cook also used strong cash flow to repurchase shares, which helped lift earnings per share. John Ternus became CEO on Sept. 1 facing a different challenge: Apple already has more than 2.5 billion active devices, but with revenue above $400 billion, growth is much harder to sustain. The article argues that Ternus's opportunity is to make Apple's large customer base more valuable rather than to repeat Cook's pace of growth.
- Apple's iPhone Duo Demand Tracking 'Solidly Out Of The Gate', Says Analyst As AAPL Stock Caps Off Best Week Since September Launch
Apple shares rose over 2% this week, their strongest week since the iPhone Duo launch, though they edged up only 0.4% in Friday's regular session. Evercore ISI said iPhone Duo delivery dates quickly stretched to late January, roughly 100 days, across all regions and configurations it tracks, and described demand as tracking “solidly out of the gate,” while noting that tight supply could also explain the longer wait. Deepwater's Gene Munster estimates 20 million Duo units in fiscal 2027, versus a Street estimate of 10 million, and sees the long lead times as a sign of a fast start, though Apple's production capacity is unknown. Munster also said iPhone 18 Pro lead times fell to 5% below last year's level after two weeks, and that Pro Max lead times are now roughly in line with last year's model. Evercore maintained its 'Outperform' rating and $380 price target, and AAPL is up 26% year-to-date and 39% over the past 12 months.
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