DraftKings is expanding its customer base through its Super App strategy, bringing its products into the DraftKings Sports app, including Predictions, which lets customers trade contracts on event outcomes even in states where its Sportsbook is unavailable. As of Aug. 7, 2026, more than 600,000 customers had engaged with Predictions year to date, with acquisition costs well below Sportsbook's while retention and trading volume per customer were similar. Partnerships with ESPN, NBC and Amazon add national exposure, but the article notes that turning this reach into sustained financial benefits will likely depend on building awareness and improving monetization. On valuation, DKNG shares have fallen 26% over three months versus an 18.1% decline for the industry, and the stock trades at a forward 12-month P/S of 1.30, below the industry average of 1.64.
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