The article argues that if a market crash comes, five stocks (Costco, TJX, Coca-Cola, Procter & Gamble and Walmart) have held up through the 2008, 2018 and 2022 downturns, and all pay dividends. Coca-Cola, P&G and Walmart are Dividend Kings that have raised dividends for at least 50 consecutive years, with P&G at 70 years. Costco's sales growth reached 13% year over year in September, and its stock gained 49% the year after a downturn, while TJX sells brand-name goods at 20% to 60% off retail, with fiscal Q2 sales up 4% and EPS up 24%. Coca-Cola is up 40% this year, with Q2 sales up 7% and EPS up 16%. Walmart operates almost 11,000 stores, its e-commerce sales rose 23% and total sales grew 5.9%.
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The article compares Coca-Cola, yielding 2.3%, and Nike, yielding 4.4%, two consumer stocks with long dividend growth streaks: Coca-Cola has raised its dividend for 64 consecutive years and Nike for 24. Nike offers the higher yield, but its shares trade 79% below their November 2021 peak amid a turnaround, expected sales declines this fiscal year, and intense competition. Coca-Cola is described as more stable, supported by its strong brand, steady demand, and a 34.9% operating margin in the second quarter, and the author leans toward it for investors who prioritize safety. The piece stresses that investors should weigh the pros and cons of both before deciding.
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The article compares dividend stocks Coca-Cola (KO) and Nike (NKE), which yield 2.3% and 4.4%, respectively. Coca-Cola has raised its dividend for 64 consecutive years and grew it 51% in the past decade, while Nike has increased its payout for 24 straight years and by 128% over the last 10 years. Nike's stock trades 79% below its November 2021 peak as it undergoes a turnaround, with management expecting sales to decline this fiscal year. The author leans toward Coca-Cola for its stability, citing a 34.9% operating margin in the second quarter.
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