According to The Washington Sun, as cited in the article, prices for Trump-branded merchandise have risen since the Trump Superstore in Knoxville, Tennessee announced its closure in August. A red MAGA hat went from $25 in 2015 to $55 on the Trump Organization website, a 120% increase versus 41% inflation over the same period, while the same hat costs $40 on Trump’s political website. The women’s “Victory 47” perfume now sells for $249, up from $99 and then $199 after Trump’s image was added to the bottle. George Washington University professor Todd Belt called the increases “tone-deaf” given that affordability is a top voter concern, and the article notes Trump’s claim that “affordability” is a term invented by the media and Democrats.
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