News · Yahoo Finance

Musk's Massive Marketing Miss Cost $10 Trillion

The article argues Tesla has missed a major marketing opportunity by not offering families with children a free 30-minute FSD ride, even though the author sees FSD as central to Tesla's value. Citing Tesla's own figures (not an independent audit), FSD-equipped cars go about 6.0 million miles between major collisions versus the U.S. average of one every 660,000 miles, and Tesla reports 1.74 million active FSD subscriptions worldwide. Tesla earlier launched 'Tesla Ride', but it is limited to some U.S. areas, requires living near a Tesla store, and requires the driver to be 21 or older. The author concludes that demand for FSD experiences already exists, yet Tesla has not promoted the offer widely.

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MarketUS stocks
SectorConsumer Discretionary
IndustryAutomobile Manufacturers
Market cap$1.5T
Close on 10/28/2026404.41
Change that session-0.75%
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