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Nike's India campus is a long-term growth bet amid turnaround

Nike announced it will build a new global campus in Bengaluru, India, which CEO Elliott Hill called a 'long-term investment' expected to open within the next few years and to house corporate roles across Nike, Jordan Brand and Converse. The move comes as Nike works to turn its business around, with revenue in Greater China falling 26% in the fiscal first quarter even though North America revenue slightly beat expectations. A Nike spokesperson said the company remains 'deeply committed' to China, which it sees as one of its most important long-term growth markets. Experts say investing in India requires persuading consumers to adopt the brand, a challenge Nike has also struggled with in China. Nike also plans to cut jobs and target about $2.5 billion in savings through fiscal 2031 under its Pace strategy, and it will discuss the India campus in detail at its investor day next month.

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