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Nvidia CEO urges German manufacturers to adopt AI

Nvidia CEO Jensen Huang, speaking on October 19 with German Chancellor Friedrich Merz at an investment conference in Berlin, urged Germany’s car and industrial machinery makers to quickly adopt AI to “re-engineer” the country’s struggling business model by using its manufacturing data and expertise. He argued that digital technology would not replace manufacturing, that AI would augment rather than replace capabilities, and that “the next wave of AI is physical,” spanning robotics, manufacturing, cars and heavy industry. Huang also urged Germany to take up AI technology while keeping its culture, values and knowledge at home, and said the mittelstand of small and medium-sized firms could benefit. The article notes that Germany’s growth is weighed down by high energy prices after losing cheap Russian gas, competition from China in autos, and excessive red tape, while Europe lags the US in building data centres.

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