A ceremony announcing products that earned recognition under the 10th edition of the National Brand of Vietnam Program in 2026, themed “The Flow of Vietnamese Brands,” was held on the evening of October 16, 2026 in Hanoi, with Prime Minister Lê Minh Hưng attending and speaking. The program, approved by the Prime Minister in 2003, has run for 23 years with 10 selection rounds, and this round honored 499 products and services from 227 enterprises. The Prime Minister said the title is a commitment to consumers and urged businesses to treat it as a springboard for innovation, technological mastery and global expansion. At the event, the new interface of the National Brand Portal on Báo Nhân Dân was launched, developed by Báo Nhân Dân, the Ministry of Industry and Trade and VCCorp, with standardized information, digital and AI tools, and plans for six-language support.
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Original headline: Thủ tướng Lê Minh Hưng: Mỗi thương hiệu mạnh là một niềm tự hào Việt Nam
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