Apple has launched the iPhone Duo, its first foldable smartphone, with a starting price of about 2,000 USD. Some estimates put shipments through the end of 2026 at 6 million to 10 million units, or roughly 12 billion to 20 billion USD in revenue, with the lower end equal to 22% of Apple's latest quarterly iPhone revenue. The author notes the device may cannibalize sales of other iPhone models but could also attract buyers from rival brands, and even if every base iPhone Duo replaced an iPhone 18 Pro, revenue could still rise by about 4.8 billion USD. Foldables make up only about 2% of the smartphone market, which the author sees as room for growth. Despite supply constraints and reports of rare cracked screens, the author remains positive on Apple's long-term outlook.
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Related tickers and likely impact
AAPL
▲ Likely positiveApple Inc.
Relevance: medium
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/30/2026 | 344.79 |
| Change that session | -1.18% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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