News about Braze

Salesforce agreed to buy customer engagement platform Braze for about $5.66 billion, with Braze Class A holders receiving $47.50 in cash per share and closing expected in fiscal 2028, according to a Salesforce blog. Salesforce shares slipped about 1% Tuesday morning, while BRZE soared more than 50% after a brief premarket halt, from a $30.04 close on Monday. Braze makes AI marketing tools for managing customer data and messaging, and CEO Bill Magnuson said Salesforce's platform will help the company innovate faster.