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- The Dealmaking 3: DoorDash & Australian Open, AEG & NFL/AWS
This week's The Dealmaking 3 with "The Sports Professor" Rick Horrow covers three deals. DoorDash (Nasdaq: DASH) will partner with the Australian Open starting in 2027, combining venue branding with food delivery at the Golden Hour Bar. AEG is bringing Fundamental's AI technology to LA Galaxy and L.A. LIVE, pairing enterprise AI adoption with sponsorship rights, while the NFL is teaming with AWS on a Big Data Bowl using game tracking data to explore which pre-draft traits relate to future performance.
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