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  • Unlocking Digital Gold’s US$700bn Opportunity

    According to new research from the World Gold Council and Boston Consulting Group, the digital gold market is worth US$45–55bn today and could unlock up to US$700bn in latent demand if current barriers to adoption were removed, an estimate the report presents as distinct from a near-term forecast. The five-year base case sees the market growing about 27% a year to US$160–170bn by 2031, or US$270–280bn if barriers fall faster. Tokenised gold has grown fivefold since late 2024 to around US$6bn, with cumulative spot trading volumes exceeding US$90bn in the first quarter of 2026. The report identifies four barriers, trust, access, utility and cost, with trust as the swing factor, and notes that around 65% of latent demand comes from people who do not yet own gold.

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