According to the ASX Australian Investor Study, a record 11.5 million Australian adults now hold investments outside their compulsory superannuation and primary residence, with investors making up 54% of the adult population. An estimated 2.5 million people have entered retail investing since 2020, and a further 950,000 non-investors plan to put savings into listed assets within the next year. The report attributes the shift to property affordability pressures, digital investment platforms and demand for low-cost diversified funds. ETFs are described as the fastest-growing asset class, with retail ownership doubling, and Gen Z and Millennials leading the trend.
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