News · Yahoo Finance

Ford Plans to Overtake Toyota in a Critical Business. Here's Why It Matters.

Ford’s certified pre-owned (CPO) sales rose 44% in the third quarter, and the automaker surpassed Toyota’s CPO volume for the first time, while the industry’s CPO sales fell 2.5% through August. Ford launched its dealer-led Ford Blue Advantage program in 2021, and about 70% of its 2,800 U.S. dealerships take part; the article says buyers of certified vehicles return to the brand more than half the time, versus about 30% for non-certified used cars. With Ford discontinuing the Escape and Lincoln Corsair, CPO sales fill a gap in entry-level options, and dealer certificates for each sale act as an incentive that can help lower new-vehicle prices. Ford is on track to exceed its 500,000 CPO sales target for 2027, which the article says would likely take Toyota’s top spot among certified sellers.

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