MSB was honored in the “Vietnamese Brand Spreading Identity of the Year” category at the Better Choice Awards 2026, as part of its 35th anniversary journey under the theme “Vươn tầm từ di sản”. To bring this heritage into its internal culture, the bank ran three programs: M-Missions, where staff shared more than 4,000 videos and nearly 8,000 avatar changes; M-Legacy, with nearly 200 initiatives, 10 of which were selected; and M-Festival, involving more than 8,000 staff, including a parade of 6,000 people. For the public, the AI Game activities “Tạp chí Di sản”, “Di sản khu tôi sống” and the AI Music Game “Viết tiếp di sản” recorded more than 11,855 participations. The article also presents MSB's “Cùng vươn tầm” commitment to support individual and business customers, though this section is cut off.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: Từ di sản 35 năm đến những giá trị tiếp tục vươn tầm: Câu chuyện phía sau dấu ấn của MSB tại Better Choice Awards 2026
Related tickers and likely impact
MSB
▲ Likely positiveMSB Bank
Relevance: low
| Market | Vietnam stocks |
|---|---|
| Exchange | HOSE |
| Sector | Banks |
| Market cap | 55,411 bn VND |
| P/E | 9.4 |
| P/B | 1.22 |
| Close on 10/16/2026 | 14.80 |
| Change that session | +1.02% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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