Young business owners are hiring more aggressively than older ones even as companies across industries slow down. According to the Q3 2026 Small Business Index from Justworks and the U.S. Chamber of Commerce, 46% of Gen Z and millennial owners plan to add staff in the next year, versus 19% of boomer owners, and 71% expect revenue growth. Meanwhile, the job market is tough for newcomers: the September jobs report showed only 29,000 jobs added and unemployment at 4.2%, and one in three employers say they are replacing entry-level roles with AI. Justworks CEO Mike Seckler attributes young founders' confidence to falling trust in institutions and to digital tools that let small teams scale quickly. Nearly 38% of recent and soon-to-be graduates in a ZipRecruiter survey said they are considering starting their own business.
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