Meta reported better-than-expected third-quarter results with record revenue and announced a 2-for-1 stock split, under which shareholders receive one new Class C share for each share held. The highlight was its Muse AI agent: about 10 million people in the US and Canada have set up the app since launch, mostly for shopping, with average purchases above $200. Zuckerberg said Meta would earn revenue by taking a small cut of sales made through the agent and that compute efficiency could improve 10x within a year, which he believes could make Muse highly profitable over time. TD Cowen's John Blackledge estimates Muse could exceed 1 billion daily active users within five years, and Meta's leadership suggests it could happen sooner.
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Related tickers and likely impact
META
▲ Likely positiveMeta Platforms
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.9T |
| Close on 10/21/2026 | 698.43 |
| Change that session | +0.60% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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