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Netflix stock is down roughly 25% in 2026 as Q3 earnings loom

Netflix shares are down more than 25% this year ahead of third-quarter results after the bell on Tuesday, closing Friday near $70 versus $93.76 at the end of 2025, amid concerns about waning viewership, YouTube's dominance in watch time and more live sports moving to rival services. Last week Netflix cut 6% of its workforce, about 1,000 employees, its largest reduction since 2022, and named former Disney executive Peter Rice as chief content officer, replacing Bela Bajaria. Analysts expect EPS of $0.82 and revenue of $12.88 billion, up about 12% from a year earlier and in line with the company's own forecast, and five firms cut price targets in October. KeyBanc wants more content investment, product changes, expense cuts and a possible dividend, while Yahoo Finance's Brian Sozzi urged management not to 'read off the script' on the call.

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