At a ceremony on October 16 announcing National Brand-certified products, Prime Minister Lê Minh Hưng called for stronger post-recognition inspections and revoking the title from firms that no longer meet the criteria. Minister of Industry and Trade Lê Mạnh Hùng said the criteria will be raised to international standards, with the weight of innovation increased from 18% to 30% of the total score. In 2026, 227 enterprises with 499 products were recognized, up more than 7 times in number of enterprises since the first 2008 selection, and 14 enterprises have kept the title through all 10 cycles. These firms reported revenue above 2.5 million billion VND, paid over 133,000 billion VND in budget revenue and created jobs for more than 760,000 workers last year. The PM also asked the Ministry to submit a national brand strategy soon, urging businesses to shift from cost advantages toward value and creativity.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: Thủ tướng: Sẽ thu hồi thương hiệu quốc gia nếu không còn đạt tiêu chí
Read the original on VnExpress ↗
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