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Retail trade group forecasts healthy holiday sales, some from inflation

The National Retail Federation forecasts U.S. holiday sales for November and December will reach $1.01 trillion, up 4.2% from last year, though higher gas prices and inflation pressure shoppers. About half of the expected growth comes from higher prices, and higher-income shoppers buoyed by stock market gains are expected to drive much of the spending. Other forecasts include Mastercard's 5.5% increase, AlixPartners' 4% to 7% range and Adobe's projection of $275 billion in U.S. online sales, up 6.7%. Regular gasoline averaged $4.33 per gallon, squeezing lower-income shoppers, who are trading down to cheaper brands and relying more on credit cards.

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Original headline: Retail trade group forecasts healthy holiday sales , some from inflation

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Related tickers and likely impact

AMZN

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Amazon

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MarketUS stocks
SectorConsumer Discretionary
IndustryBroadline Retail
Market cap$2.7T
Close on 10/14/2026254.08
Change that session-1.74%
AMZN price, forecasts and signals →

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