Salesforce agreed to buy marketing technology platform Braze for $47.50 per share in cash, valuing it at $5.66 billion including debt, to strengthen its weaker marketing business. Paying in cash rather than issuing new shares avoids diluting existing shareholders, addressing past criticism of deals such as Slack. Braze shares jumped 52% on the announcement, nearing the offer price, and CFO Robin Washington said the price equals roughly four months of fiscal 2027 free cash flow. The deal follows Salesforce's $3.6 billion all-cash acquisition of AI customer service platform Fin, which closed last month; Braze has about 2,770 customers, including Instacart, Dairy Queen and Venmo. The move comes as Salesforce shares are up more than 60% from their June 22 52-week closing low.
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- Why Braze Stock Skyrocketed Today
Braze (BRZE) shares surged after Salesforce (CRM) agreed to acquire the company for $5.66 billion in an all-cash deal. Braze shareholders will receive $47.50 per share, while the stock traded around $45.35 that morning, suggesting some doubt the deal would close as negotiated. As of 10:10 a.m. ET, Braze was up 51.1% while Salesforce fell 0.6% after dipping as much as 3%. Braze brings 2,770 customers, including Canva, Dairy Queen, Equinox and Instacart, and the deal is expected to close in Salesforce's fiscal 2028, which begins in February, with significant regulatory pushback considered unlikely.
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Salesforce agreed to buy customer engagement platform Braze for about $5.66 billion, with Braze Class A holders receiving $47.50 in cash per share and closing expected in fiscal 2028, according to a Salesforce blog. Salesforce shares slipped about 1% Tuesday morning, while BRZE soared more than 50% after a brief premarket halt, from a $30.04 close on Monday. Braze makes AI marketing tools for managing customer data and messaging, and CEO Bill Magnuson said Salesforce's platform will help the company innovate faster.
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Salesforce (CRM) stock returned 42.8% from July 21 to October 19, 2026, versus 2.7% for the S&P 500, a rally the article links to a return to faster growth. Much of that growth was already visible earlier: management said annual recurring revenue from Data Cloud and AI rose more than 120% in May 2025, and revenue grew 13.3% in the quarter ended April 2026, up from 7.6%, even though the shares had fallen 22.3% in the six months before July 21. In August, revenue under contract reached $33.5 billion, up 14% in constant currency, and the stock rose 23% on August 27. Revenue growth slowed to 10.8% in the quarter ended July 2026, while management expects revenue under contract to grow about 14% in fiscal Q3 2027, which is expected to be reported on or around December 1, 2026.
- Is Adobe A Better Way Than Salesforce To Own AI Software Growth?
Salesforce and Adobe both expect AI to speed up subscription software growth, but they charge differently: Salesforce premium editions cost 60% to 80% more than lower tiers, while Adobe has held off on price rises to win users. Salesforce reports revenue under contract for the next twelve months up 14%, and its AI agent product Agentforce has reached $1.5 billion in annual recurring revenue; Adobe counts more than 1 billion monthly users, up over 20%, and its AI-first products have passed $650 million in annual recurring revenue. Adobe trades at 13.6 times trailing earnings versus 20.9 times for Salesforce, with a 35.7% operating margin against 21.5%, and grows slightly faster (12.0% versus 11.2%). Salesforce is executing a $25 billion share buyback and plans to hire 1,200 account executives, while its total debt equals 20.6% of market value, compared with 6.8% for Adobe.
- Why Klaviyo Stock Rallied Today
Klaviyo (KVYO) shares jumped Tuesday morning, rising as much as 11.8% in early trading and 11.6% at 1:13 p.m. ET. The rally followed Salesforce's agreement to acquire rival Braze (BRZE) for $47.50 per share in cash, a deal valuing Braze at $5.66 billion and representing a 58% premium to Monday's close. The article argues investors see the premium as validation of Klaviyo's approach, even though Braze targets mobile apps while Klaviyo serves e-commerce direct-to-consumer marketing. Under Salesforce, Braze may shift toward enterprise customers, reducing overlap and possibly making Klaviyo a takeover target, and the article notes Klaviyo trades at 23 times forward earnings.
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