Apple, Amazon and Microsoft have each unveiled AI-focused devices in the past week, aiming to bring generative AI into homes ahead of the holiday shopping season. Microsoft's Nvidia-powered Windows laptop starts at $2,599, Amazon's Alexa Tablet 12 Pro costs $550, and Apple's HomeView smart home hub costs $299 with a 7-inch screen and Siri AI. IDC analyst Jitesh Ubrani said the goal is to get devices into consumers' homes so they learn to use AI and give feedback, and the new gadgets are not expected to sell in large volumes yet. Higher memory and storage costs have pushed up hardware prices and plunged this year's shipments of smartphones and laptops, while consumer sentiment is at its weakest in 12 years. Bain predicts U.S. holiday retail sales could top $1 trillion for the first time, though more than half of the nominal growth will come from inflation.
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