Meta Platforms (META) will report third-quarter 2026 results on Oct. 21, and they are expected to show higher advertising revenue on stronger user engagement and ad impressions. In the second quarter of 2026, Meta reported $59.4 billion in ad revenue, up 27% year over year, with ad impressions up 14% and average price per ad up 12%. The Zacks Consensus Estimate puts third-quarter ad revenue at $61.808 billion, up 23.41%, and Family of Apps revenue at $62.866 billion, up 23.82%. AI-powered recommendations and ad tools are seen improving engagement across Instagram, Threads and WhatsApp, with Threads passing 500 million monthly active users in the second quarter and more than 1 million businesses using AI business agents weekly on WhatsApp and Messenger.
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Related tickers and likely impact
META
▲ Likely positiveMeta Platforms
Relevance: medium
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.9T |
| Close on 10/19/2026 | 705.44 |
| Change that session | -0.55% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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