Ads on living room TVs accounted for more than one-third of YouTube's ad revenue, Alphabet reported earlier this week. YouTube ad revenue rose 9% to $11.2 billion, and the company says it remains the No. 1 streaming platform in the US by watch time. Meanwhile, Meta's Instagram is testing a new “Features” format that allows uploads of videos up to 90 minutes, a major shift from its long-resisted stance on long-form video and a direct challenge to YouTube. The move aims to help creators connect with audiences and to capture the ad dollars that come with longer content. Last year, Instagram also pushed to let users watch Reels on their TVs.
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GOOGL
▲ Likely positiveAlphabet Inc. (Class A)
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $4.0T |
| Close on 10/29/2026 | 283.75 |
| Change that session | -12.66% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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