Apple shares have risen 24% this year, the best performance among the Magnificent Seven as investors shifted toward stocks beyond the most aggressive AI players. Quarterly revenue climbed 12% to a record of more than $114 billion, with iPhone sales reaching a September-quarter record and services revenue an all-time high, though the gross margin forecast of 45% to 46% was below the 46.3% analysts expected due to higher memory costs. The author highlights new products, including the foldable iPhone Duo, a touchscreen MacBook and the Apple HomeView smart display, which could support holiday and future growth. Trading at about 35 times forward earnings estimates, Apple's brand loyalty is cited as a key moat, with more than 90% of U.S. iPhone users saying they will stick with Apple when upgrading, according to Statista. The author concludes that the stock still has room to run, combining safety with growth.
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 11/03/2026 | 331.74 |
| Change that session | -1.94% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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