Mediaocean said it has completed a Prisma Direct integration with the Microsoft Advertising Platform, allowing brands and agencies to streamline workflows from planning through reconciliation. Buyers can send orders directly to the platform, receive campaign performance data back into Prisma, and manage invoices electronically. The integration removes duplicate data entry across separate systems and reduces the risk of errors between planning and execution. Microsoft Advertising Platform invoices also flow electronically into Prisma's Invoices module, without manual entry or reliance on third-party services.
Summary written by Upside AI from the original article. Read the source for full details.
Read the original on Yahoo Finance ↗
Keywords
Open a keyword to see other news on the same topic.
Related tickers and likely impact
MSFT
• NeutralMicrosoft
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Systems Software |
| Market cap | $3.9T |
| Close on 11/03/2026 | 520.99 |
| Change that session | +2.74% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
Related news
- Vector Ads Lift Unity to First GAAP Profit: Rapid Earnings Reaction
Unity Software (U) posted its first GAAP profit since going public, at $122 million, as revenue rose 32% to $622 million. Shares rose about 17% in pre-market trading. The Vector AI ad system made advertising the company's main growth engine, with Strategic Grow (ads) revenue up 90% to $432 million. Part of the profit reflects accounting: lower amortization after an earlier write-down cut costs by about $49 million, while free cash flow rose to $220 million from $151 million. Strategic Create revenue, at $165 million and up 11%, is cooling, and Unity guides for just 4% to 6% growth in the fourth quarter.
- Microsoft Wants to Charge More as AI Agents Do More Work, While Google Sees a New Advertising Gold Mine — Here's How Satya Nadella and Sundar Pichai Plan to Make Money From AI Boom
Microsoft is shifting Copilot from per-seat subscriptions toward usage-based billing, with the number of customers consuming credits up over 75% in the quarter, while Google plans to bring agents to consumers and sees an advertising opportunity. Microsoft said over 50 million agents are now in the Agent 365 registry, up more than 30% from the prior quarter, and reported first-quarter revenue of $92.28 billion, up 19% and above the $90.66 billion estimate. Alphabet reported third-quarter revenue of about $127.58 billion, missing the $128.20 billion estimate, and its shares fell about 9.75% to $290.52 after hours. Gemini models now process nearly 32 billion API tokens per minute, and the Gemini app has over one billion users.
- Blitzy Announces Collaboration with Microsoft to Accelerate Legacy Modernization and Software Development at Scale
Blitzy, an autonomous software development platform for enterprise codebases, announced it will work with Microsoft Frontier Company to develop and deliver solutions that help enterprises understand, modernize, and continuously develop software across large, interconnected application estates. The collaboration will also integrate Microsoft Foundry, various Azure infrastructure services, and GitHub Copilot. Blitzy reverse engineers entire application ecosystems and, guided by a human-approved specification, dynamically provisions thousands of specialized agents to build and modernize software at enterprise scale. Each agent works within its own context window, and validation runs in parallel to code generation rather than after the fact. Blitzy aims to address vast, decades-old systems that are poorly documented and hard to change, an area where coding agents have largely struggled.
- Postman Private Cloud Now Available in the Microsoft Marketplace
Postman announced that Postman Private Cloud is now available on Microsoft Marketplace, allowing Microsoft customers to discover and deploy it through existing purchasing channels with integration across Microsoft Azure. The product is a dedicated, single-tenant environment managed by Postman, aimed at regulated enterprises that need control over data residency and infrastructure isolation. Postman also offers U.S.-hosted SaaS and EU regional hosting options. CEO Abhinav Asthana said bringing Private Cloud to the marketplace will make it easier for organizations to adopt the platform through their existing purchasing channels.
- AI Automation Market Growth 2027: Microsoft, AWS, Accenture, ServiceNow and Salesforce Race to Scale Agentic Automation
According to Precedence Research, the global AI automation market is valued at USD 167.71 billion in 2026, up from USD 134.60 billion in 2025, and is projected to reach USD 1,214.02 billion by 2035 at a 24.60% CAGR. Microsoft leads with an estimated 10.55% share, the top 10 companies hold 40.22% of the market, and conversational and agentic AI automation is the fastest-growing category. Every major platform vendor now sells an agent layer, while specialists such as UiPath and Pegasystems are repositioning around agent orchestration. North America holds 36.80% of 2025 revenue, and Asia Pacific (27.20%) grows fastest. Salesforce's Agentforce ARR more than tripled in a year, and Microsoft now tracks more than 50 million agents.
- Above Security Joins Microsoft for Startups Pegasus Program to Add Human Context to Microsoft Purview
Above Security, an AI-native managed insider threat platform, has joined Microsoft for Startups Pegasus Program, an invite-only program that connects startups with Microsoft's customer network. The company says it works alongside Microsoft Purview, Defender for Endpoint, Entra ID and Microsoft 365 Copilot to add human context to data loss alerts, including who is involved, whether the activity fits their role, and the recommended next step. Its AI agents turn alerts into investigations and draft Purview DLP policies that are created in the customer's tenant once an administrator approves them. Citing ISACA, the release notes that 59% of digital trust professionals ranked AI-driven cyber threats and deepfakes as their top concern for 2026. Above, which raised a $50 million round led by Ballistic Ventures, Merlin Ventures and Norwest, plus a strategic investment from CrowdStrike's Falcon Fund, will showcase its work at Microsoft Ignite in San Francisco on November 17 and 18.
Related markets
Latest news
- This Canadian tech stock is getting crushed as AI sell-off spreads across the mark
Canada's tech sector is splitting as a global retreat from AI trades hits chip and hardware-linked stocks, while software and telecom names prove more resilient. The SOX semiconductor index fell as much as 11% in a session, its worst day since March 2020, and more than $2 trillion left the Nasdaq 100 in October. Celestica is the main risk: a screener snapshot showed it down about 39.5% over one month and 54.9% below its 52-week high. Software names CSU and DSG traded at about 55x and 44x trailing earnings, while BCE and Telus rose as investors rotated toward steadier cash flows. The article says NVIDIA's Nov 17 report is the likeliest swing factor for Celestica and AI DRCs.
- Why Lumen Technologies Sank Today
Lumen Technologies shares fell 12.9% on Thursday despite a bottom-line beat in Q3 results. Revenue declined 12% to $2.72 billion, missing estimates, while strategic revenue grew 10% and rose to 55% of the revenue base. The article attributes the broader selloff in AI-linked names, including networking and fiber, to fears that comments from some newly elected Democratic politicians against data centers and AI could slow the build-out. Gross debt of $13.2 billion and net debt of $11.3 billion remain about 3.5 times this year's adjusted EBITDA guidance. The author views Lumen as a value turnaround rather than a growth story.
- Is AMD Stock a Buy as AI Revenue Soars?
AMD reported strong Q3 results, with data center revenue up 97% to $8.5 billion on demand for Epyc CPUs and MI450 GPUs. Total revenue rose 45% to $13.38 billion, and adjusted EPS climbed 74% to $2.09, above the $1.95 consensus. Q4 revenue is guided at $17 billion, plus or minus 3%, above the $16.2 billion analyst consensus, and 2027 revenue is projected to rise 80%. Free cash flow fell to $554 million from $1.5 billion a year earlier, while total debt more than doubled to $7.1 billion. The author rates AMD's growth prospects highly, citing a forward P/E of 31 times 2027 estimates and a PEG ratio of 0.3.
- Berkshire Hathaway Reports Nov. 7 With Its Stock at a Record. Its Cash Pile Is the Number to Watch.
Berkshire Hathaway will release its third-quarter report on Saturday, Nov. 7, with Class B shares closing at a record $579.09 on Nov. 4. The author focuses on the cash and Treasury bill pile, which fell from $380.2 billion at the end of March to $364.7 billion at the end of June, about 29% of market value. In the second quarter, Berkshire bought almost $20 billion more stock than it sold, ending a 14-quarter run of net selling, with a $10 billion Alphabet placement making up much of that. Disclosed third-quarter moves include the roughly $6.8 billion Taylor Morrison purchase and over $3.3 billion of share buybacks in July. The author says net stock buying in the cash flow statement is a better sign than the cash balance, and a second straight quarter of net purchases would matter more than any earnings figure.
- Reddit Sinks 8% as Social Ad Worries Deepen in Tech Rout
Reddit (RDDT) shares fell 8% amid a broad tech selloff, after Snap reported only 4% ad revenue growth in the third quarter. The article argues Snap's slowdown is largely its own issue, since Meta's third-quarter revenue rose 26% to $64.6 billion. The bigger risk for Reddit is lost search traffic from Google's AI answers, which contributed to fourth-quarter revenue guidance of $1.00 billion to $1.03 billion, below expectations. Reddit's third-quarter revenue still rose 53% to $895 million, though analysts trimmed their 2027 revenue estimate to $4.34 billion from $4.47 billion. The article names the data-licensing renewal with Google, due in early 2027, as the next key test.
- Amazon-Uber Eats Deal Sends DASH Stock To Biggest Drop In A Year
DoorDash (DASH) shares fell 10% on Thursday after Amazon and Uber Technologies (UBER) announced a partnership giving Prime members free delivery on Uber Eats restaurant orders of $25 or more placed through Amazon's website or app, across the U.S. The deal replaces Amazon's previous Grubhub partnership, and Amazon estimates frequent users could save more than $175 a year, though service fees still apply. The article argues the arrangement gives Uber Eats immediate access to Amazon's large Prime base, raising competition for DoorDash, which holds a dominant share of U.S. restaurant delivery spending. Less than two weeks earlier, DoorDash agreed to acquire Instacart (CART) for roughly $17 billion, or $65 per share, with closing expected in late 2027 or early 2028. DASH stock is down 22% year to date.
Get the briefing on Telegram or Zalo
Join the Upside Telegram channel or Zalo group for the Vietnam stocks and gold briefing at 8:00 and 19:00 (Vietnam time) on trading days, plus a weekly wrap on Saturday morning.