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Why Williams-Sonoma Stock Gained 11% in October

Williams-Sonoma (WSM) shares rose 11% in October, according to S&P Global Market Intelligence data. The market has rewarded the housewares retailer's resilience to inflation, as its upscale customers are less affected and its products are mostly lower-priced housewares rather than big-ticket furniture. In the fiscal second quarter ended Aug. 2, sales rose 6.7% on 6.2% comparable sales growth, while adjusted operating margin of 17.3% fell 0.60 percentage points and adjusted EPS of $2.10 rose 5%. The company kept its full-price strategy and raised full-year guidance, and its dividend has risen for 17 years, including a 15% increase in March, with a 1.1% yield. The stock is up 47% this year and also rose after the Federal Reserve raised rates in September.

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