News about bank cards

VPBank has partnered on K-culture events in Vietnam, including VPBank K-Star Spark 2025, G-DRAGON World Tour, T1's fanmeeting and the BIGBANG 2026–2027 WORLD TOUR in Hanoi, where it is co-organiser and main sponsor. VPBank cardholders get priority early ticket access, a 20% ticket discount at K-Star Spark 2025, and for BIGBANG, purchase 3 days ahead of the general public plus up to 200,000 đồng off at the Official Merch Pop-up Store. Ms. Nguyen Thuy Duong, VPBank's Director of Communications and Marketing, said the card is positioned as a membership card in the VPShow ecosystem, with privileges ranging from soundcheck and meet & greet to art exhibitions, classical concerts, sports and international events. The article says that as international tours increasingly come to Vietnam, domestic fans have more chances to see their idols at home instead of paying for flights and accommodation abroad. BIGBANG WorldTour drew nearly 90,000 attendees over 2 nights.

The article argues banks are increasingly competing on experiential privileges, such as early concert ticket access, rather than just cashback or discounts. VPBank is cited as an example: VPBank Mastercard holders can buy BIGBANG world tour tickets 3 days before public sale, along with a 200,000 VND discount at the pop-up store and access to soundcheck and meet-and-greet sessions. VPBank said it spent about two years negotiating to bring T1 to Vietnam. The piece also points to South Korea's Hyundai Card, which built a culture, art and entertainment ecosystem and has run its Super Concert series since 2007, turning its card into a membership pass. According to the article, this approach helps banks attract customers through personal interests and retain them for future events.

The article says the ACB Privilege Visa Signature card, whose “Thời khắc lưu danh” design drew attention in online card communities, comes with benefits including a 0.9% foreign currency conversion fee for international spending, access to more than 1,200 airport lounges, and ACB Rewards points focused on dining, flights, hotels and travel. ACB also promotes its certificate of deposit (CCTG) as a way to hold idle cash, which can be bought and sold back on ACB ONE, with e-contracts and a chosen holding period, and which was honored as an outstanding creative product at the Vietnam Outstanding Banking Awards 2026. Through its Welcome Elite programme, ACB invites affluent customers, from residents of premium urban areas to successful entrepreneurs, to experience ACB Privilege Banking first-hand.